![]() The mad rush isn’t fueled by hype alone - or so brands say.Īccording to Shopify data, AR ads often perform better than display ads, with the average 3D AR ad generating 94% higher conversion rates than its static, 2D counterpart. Powered by FameBit, Google’s in-house branded content platform, viewers could virtually try on makeup while following along with YouTube creators to get tips and product reviews. And Snapchat has long offered AR ads through its Lens technology and platform.ĪR Beauty ads are something of a follow-up for Google, which way back in 2019 brought AR to YouTube display ads as a part of an experiment with makeup influencers. (Meta first tested AR ads in the Facebook News Feed in July 2018.) Pokémon GO developer Niantic piloted AR ad experiences during the Cannes Lions festival in early spring. In May, Meta announced that it would roll out AR ads to Instagram Reels and Facebook Stories later this year. The rollout of AR Beauty ads - which comes as Google debuts virtual try-on tools for hair color and foundation in Search, including a tool that lets users virtually try foundation on themselves - reflects the tech and ad industry’s growing belief in AR as a powerful force for marketing. “When a new tool is helpful for shoppers, it can be helpful for the entire industry.” “AR Beauty ads help our beauty brand partners showcase their products in a more interactive way to capture demand,” reads a press release attributed to Lilian Rincon, senior director of consumer shopping at Google, shared with TechCrunch yesterday. The tool is paired with a product description and pricing information, along with a simplified checkout flow designed to streamline the purchasing process.ĪR Beauty ads will show up in the mobile-specific channels Google Shopping ads typically do, including the Shopping tab on, Search and Google Images. In place of a product image in a standard Google Shopping ad, AR Beauty ads offer a tool that lets consumers preview what different products might look like on themselves or a model that “resonates” with them. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands to promote lip and eye products (and soon foundation) through “virtual try-on” experiences. ![]() Google sees augmented reality (AR) as a new, potentially quite effective advertising medium.
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